Why Do People Buy Digital Art?

Recently, digital art has become extremely popular, especially in 2021. This particular year was such an important time for artists, musicians, and even meme creators and subjects. In fact, several widely recognized memes like Overly Attached Girlfriend and Bad Luck Brian earned so much after they sold their meme NFTs. This phenomenon led to people becoming curious. So, why do people buy digital art?

Let’s go ahead and take a look at a simple breakdown of the reasons:

1. Trust: People tend to buy digital art from online galleries or artists they trust. If a gallery has a good reputation and treats its customers well, people feel safer buying from them. Trust can be built by providing clear information about the art and offering good customer support.
2. Value: People are more likely to buy digital art if they believe it is valuable. This value can be personal, like if the art means something special to them, or it can be about feeling that the art adds something meaningful to the community. To encourage sales, artists and galleries need to show why their art is important or special.
3. Interest: If someone likes and enjoys digital art, they are more likely to buy it. Having positive feelings towards the art can increase the desire to own it.
4. Emotional Connection: Some people buy digital art because it makes them feel good, especially if they know their purchase supports a good cause or social issue. This emotional satisfaction can make the buying experience more rewarding.

While having a good relationship with an artist or gallery is helpful, it doesn’t always lead to a purchase unless there’s trust. Trust acts as a bridge from liking a gallery or artist to actually buying art from them.
The reason Kevin McCoy, the creator of the first NFT, and Beeple chose to partner with famous art houses like Sotheby’s is clear. Selling their artwork through established institutions helps assure art lovers that their work is legitimate and credible. These art houses have built trust over the years, and by teaming up with them, McCoy and Beeple reached a wider audience who feel confident about investing in their digital art.

Tips To Increase Sales in Digital Art

For anyone involved in digital collectible art, like gallery owners, artists, and buyers, these tips can help:

1. Build Trust: Be open and clear with information about the art. This builds confidence in buyers and helps them feel comfortable purchasing.
2. Educate the Public: Host events like art talks or workshops to help people learn about digital art. The more they understand, the more likely they are to buy.
3. Highlight Importance: Share stories or impacts of the art to show why it’s special. When buyers see its value, they’re more interested in buying.
4. Support New Artists: Offer opportunities for new digital artists to grow, such as mentorships or collaborations, helping them succeed.
5. Improve Online Engagement: Create strong online communities where artists, galleries, and buyers can connect and interact to make digital art more appealing.

These approaches can help grow interest in digital collectible art, making it more appreciated and benefiting the economy by highlighting the importance of creativity and expression.